The article I used for this weeks form and content I found in a recent copy of CMYK magazine. The article focuses on profiling the CEO and founder of Hello Viking. Tim Brunelle went to school as a jazz major in a music conservatory, and now has an excellent marketing resume. CMYK interviews Tim and he gives advice on his experiences and what he thinks will be the future of advertising.
The look of the article is very simple, but seems to flow well when you flip onto the next page. What initially caught my eye was the bright red title, which made me want to read on. The only image was the small picture of Tim in the lower left hand corner. I can't really figure out if I like that aspect or not, because it doesn't make the piece very visually interesting. The circles in the background are a neat design, but it just adds to the chaos of the random placement of the paragraphs of text. I do not really enjoy this piece visually, but the actual reading was quite interesting. The paragraphs have a good vertical column structure, but they seem all skewed around the page. I also do not really like the use of all the different colors in the paragraph titles, along with four different font sizes going on. It all together has way too much visual tension.
