The article that I read for this critique was found in an issue of Communication Arts from June 2008. I chose this article mainly for its inspiration and interesting layout of the heading and text. The article talks about a logo design competition that began in Europe. The European Union Logo Design Annual, better known at Eulda, has such popularity, that it has sparked the launch of Wolda in 2008, the Worldwide Logo Design International. Now what has been known as the “Best of” in Europe is spreading the globe for all designers to participate. The winners are chosen by a panel of design professionals, corporate clients, and even members of the public.
The article is laid out well on the page, and the simplicity of it is what caught my eye. The vertical header, along with the year 2007 across the top is set up together very well making its own grid structure. I also love how the writer’s name seems to break the grid by coming in the letter “u”. Their use of white space also worked very well in the piece. The rest of the images show examples of winning work from the 2007 competition. The Best of Europe is shown with a text wrap around in the actual article, which really breaks up the monotony of the text. The remaining three pages are all really excellent examples and inspirations for corporate identity. I thought that they were all very excellent choices and they all seem to explain themselves quite well.
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